Tasked with concepting an Instagram-based campaign to attract new @zapposkids followers, we cast four real families to shop outfits they loved, and give their grassroots IG communities the chance to win gift cards, too. In addition, Zappos Kids donated $500 to local causes close to their hearts.
ASHA PATEL DESIGNS | VIRTUAL ART DIRECTION
Atlanta-based jewelry designer Asha Patel enlisted us to virtually art direct her Collective Spirit campaign. We crafted directional mood boards for both lifestyle (in-studio) and on-model (influencer collaborator) imagery and briefed everyone involved for a virtual, worldwide collaboration honoring Asha’s vision.
TF CORNERSTONE | SOCIAL MEDIA REBRAND | 12-MONTH CONTENT STRATEGY | PROP STYLING | VISUAL & COPY GUIDELINES |
We worked with New York real estate developer and rental agency TF Cornerstone to pivot their brand from a place to “rent” to a place to make a life. Delivering a 12-month content strategy (and all the Instagram, Facebook, and blog content and copy within it) required talent and location scouting, prop styling and shoot production, in addition to creative and strategy workshops with marketing leadership to hand over the content reigns once our work was complete.
In concert with developing Matrescence Skin’s brand launch strategy and launch event, we art directed a brand launch photo shoot and assets for the resulting press kit, website, and social media launch.
We partnered with event venue Apartment by The Line and podcast Cool Moms to deliver a launch gathering that was both visually elegant and grounded in a sense of welcome and self-care.
We partnered with one of our go-to digital design collaborators to roll out an original launch campaign, from look-and-feel and tag lines to RSVP splash page and thank you emails.
Photography: Camille Shaw
Digital Design: Jami Ambler
