KEYS SOULCARE

Keys Soulcare | CONTENT DIRECTION | EDITORIAL ART DIRECTION | CONTENT FRANCHISES | PRODUCT COPY

We were enlisted by CASE Agency to help concept and launch a soul-focused content platform co-created by Alicia Keys and e.l.f. Beauty to promote community, rituals, and clean-formula products with a distinctive voice and audience.

ZAPPOS KIDS LAUNCH

ZAPPOS KIDS LAUNCH | CATALOG COPY | brAND CONTENT STRATEGY & COPY

We were enlisted by Origami Advisory to content direct a lifestyle-infused retail solution to parents who already were shopping Zappos.com, but didn’t realize what they were missing by not shopping kids, too. The result: A brand launch combining the best of Zappos’ eclectic, over-the-top energy and unique ethos with the needs of parents to deliver an experience that is spirited, occasionally messy...and FUN.

Video Scripting

A suite of custom Youtube videos were dedicated to the brand’s differentiators: award-winning customer service, must-have brands, and celebrating the style (and quirks) of every kind of kid.

Launch Catalog - Content Direction

Sent to a half million of Zappos.com’s top-shopping families, this 36-page catalog featured a 24/7 hotline to the brand’s award-winning customer service team.

ORIGINAL SOCIAL MEDIA FRANCHISEs

Holiday Shopping Tips

Random Acts of Kindness Day

Mom-i-Scopes

DAILY HARVEST

Daily Harvest | BRAND COLLATERAL CONCEPTS | CONTENT DIRECTION | COPYWRITING

On the heels of a conceptual rebrand, we partnered Daily Harvest’s new creative director to refresh and re-market the brand on all levels — from experiential design and navigational messaging for their bi-coastal Refueling Station pop-up and helping launch first-ever forays into breakfast and savory food categories, to rewriting their customer on-boarding kit.

Editorial Content Concepts

FILA

FILA | BRAND CATALOG COPY | HOLIDAY EMAIL CAMPAIGN messaging

Since 2017, we’ve partnered with FILA to content direct and copywrite their semi-annual brand catalogs and holiday collection email campaigns.

 PHYSIQUE 57

PHYSIQUE 57 | BRAND MANIFESTO | REPOSITIONING CONSULTING

We partnered directly with co-founders Tanya Becker and Jennifer Vaughan Maanavi to create a brand manifesto worthy of the Physique 57’s OG barre status. What began as a copy project quickly expanded to include IRL and virtual workshops with VIP clients, studio leaders, and staff, and resulted in manifesto messaging that was implemented across site, social, and the walls of new studios from coast to coast.